Just to preface this is a fictional company. The only restrictions in place was that the company had to be in the healthcare industry either directly or indirectly, and that the execution needed to successfully target the intended audience.
So taking a whimsical detour my plan was to create a vitamin company that did away – almost to the point of mocking other brands – with the frivolous promises of immediate gains. This from the start was meant to be a no compromises, no smoke & mirrors company that isn’t afraid to make a joke or two along the way.
Case & point: what is more inspiring than a flying anvil? If that doesn’t make you chuckle then perhaps you aren’t the right audience (kidding!).
After all, isn’t laughter really the best vitamin?
Logo solution
Business card layout
Pages from branding guide
Packaging example